What it does
Gives the weekly marketing read on one page, covering whether the engine is working (spend, store revenue and efficiency by channel against last week, with blended MER from store revenue rather than the ad platforms' own claims), what customers said and what competitors changed, ending in three ranked actions.
Works with your apps
- ShopifyStore revenue of record, orders, new versus returning customers and reviews, the base every efficiency number divides into.Optional
- Meta AdsSocial ad spend, results and cost per result by campaign, against last week.Optional
- Google AdsSearch and shopping ad spend, results and cost per result by campaign, against last week.Optional
- KlaviyoEmail sends, the revenue the email platform claims, list growth and unsubscribes.Optional
- MailchimpEmail sends, the revenue the email platform claims, list growth and unsubscribes.Optional
- Google AnalyticsSessions and conversion rate by channel, including the organic and direct traffic no ad platform sees.Optional
Routines it runs for you
Set up with you in a quick chat, so each one fits you. Switch on the ones you want.
- Weekly marketing pulseEvery Monday at 8 AM
More for marketing
- Write my ad conceptsWrites ad concepts and per-placement variations from a brief or a past winner, each with a hypothesis and claims you can back up.
- Capture my brandReads your logo, colors, fonts and voice straight from your website into one brand profile that everything you make follows.
- Write copy that sellsWrites and sharpens page, product and sales copy built on your real facts, customer words and one positioning doc.
- Write a campaign emailDrafts a campaign email in your brand voice: subject lines, preview text and body, ready for you to load and send.
- Make it sound humanMakes your writing and scripts sound like you, in a voice learned from your samples or sent mail, with your facts kept as they are.
- Find creators to promote meShortlists creators who fit your audience with reasons and red flags, plus outreach drafts and a brief for you to send.
Put Is my marketing working? to work.
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